TruEatz products are formulated by a licensed dietitian. It all began
with her desire to create truly nutrient rich snack alternatives for her
family made from real foods.
She set out to find ways to sweeten recipes with dried fruits, which
meant using less sugar and sometimes none at all. Then she began
recreating classic flavors like lemon-coconut, banana bread, and
macaroons with different products. Soon friends and family were
making special orders and, hence, this is how TruEatz was born.